NewFree Commercial Book Change Scan

Your AMS knows what you insured. Pulse knows what changed.

Pulse watches every commercial client and prospect, finds the changes in their business that create new exposure, coverage questions, relationship risk, or a reason to call, and tells the producer what to do next.

BC

Bluth Company

$612,300 premium / Renews in 147 days

StateRegional builder
Secretary of State

Registered to do business in Nevada

LinkedIn
LinkedIn

Headcount went from 43 to 84 in eight months

Hiring

Posted a fleet operations manager and 8 CDL drivers

Epic
Epic

WC and auto schedules unchanged since last renewal

ContextIdle

Watching the account

Watching

The problem

Your clients changed after you wrote the policy. Who noticed?

  • Applied Epic knows they are insured in one state.
  • State filings know they just registered in Nevada.
  • Job boards know they are hiring a fleet manager.
  • A people source knows headcount went from 43 to 84.

None of them knows what the combination means for the account. Pulse does.

Revenue feedMonitoring
BC

Exposure expanded: a new state, 41 hires, and a growing fleet

New

Bluth Company / $47,200 commission opportunity / Sep 24

DM

Reason to call: a prospect acquired a competitor 99 days before its X-date

Dunder Mifflin / $58,000 est. commission, new account / Sep 24

LP

Relationship reset: new CFO, loss runs requested, renewal 87 days out

Los Pollos Hermanos / $64,300 commission at risk / Sep 24

VI

Account rounding: a second warehouse and a contract that needs higher limits

Vandelay Industries / $31,600 new commission, property + umbrella / Sep 23

Why it changed
  1. Registered to do business in Nevada

    Secretary of State / Foreign qualification filing / Aug 12

    45d ago
  2. LinkedIn

    Headcount went from 43 to 84 in eight months

    LinkedIn / Company headcount / Sep 1

    25d ago
  3. Posted a fleet operations manager and 8 CDL drivers

    Hiring / Job postings / Sep 16

    10d ago
  4. Epic

    WC and auto schedules unchanged since last renewal

    Epic / Policies, account 30156 / Sep 24

    2d ago

Stopcheckingin.Callwithareason.

Pulse watches your agency systems and your client's business.

Enrichment tells you what a business looks like. Pulse tells you what changed since you wrote it, and whether that change matters to the account.

Inside the relationship

EpicApplied Epic
AMS360AMS360
SalesforceCRM
HubSpotMarketing
OutlookEmail
TeamsMeetings
SlackChat
DocuSignE-sign
SnowflakeWarehouse
Claims history

Policies, coverages, premium, expiration dates, producer and account manager, claims, activities, and client email. What your agency already knows.

Context

WC written for one state + a new Nevada registration = exposure review

Outside the account

Websites
Job postings
LinkedInJob changes
ZoomInfoExec moves
M&A
State filings
Permits
Contracts
OSHA
Lawsuits

Websites, job postings, executive changes, M&A, state registrations, permits, contracts, OSHA and court records. What your client's business does next.

Already pay for data vendors?

Plug them in. Prospect lists, enrichment, and intent data become inputs to Context, weighed against each account's history instead of firing alerts on their own.

  • ZoomInfo
  • D&B
  • Sales Navigator
  • Zywave
  • + Any source

Don't have them? Pulse brings its own.

Pulse can source the public records that move commercial exposure for you. Start with the essentials and add deeper coverage as your book needs it.

  • Websites
  • Job postings
  • Exec changes
  • State filings
  • Permits
  • Contracts
  • OSHA
  • + Custom

Revenue state

Six things that can change about an account. Not one renewal date.

Retention, account rounding, relationship, competing brokers, exposure change, and renewal are tracked as states with a history, not flattened into a renewal list that hides which one moved.

Account stateMonitoring
BC

Bluth Company

$612,300 premium / Renews in 147 days

Retention

Steady

Account rounding

Auto + umbrella

changed 10d ago

Relationship

Multi-threaded

Competing broker

None seen

Exposure change

Expanding

changed 45d ago

Renewal

Review first

changed 2d ago

Every Pulse deployment includes Revllama Context, a persistent timeline of each insured and prospect: locations, people, policies, coverages, activities, and outside events. Context does not just know a client has 84 employees. It knows they went from 43 to 84 in eight months, and what was true at the last renewal. It backfills whatever history your systems kept, and is honest about what they never stored.

Account timelineMonitoring
BC

Bluth Company

$612,300 premium / Renews in 147 days

  1. Baseline established Policies as written at last renewal

    Aug 4

  2. Nevada registration Foreign qualification

    Aug 12 / Secretary of State

  3. LinkedIn

    Headcount 43 to 84 Over eight months

    Sep 1 / LinkedIn

  4. Fleet hiring Manager and 8 drivers

    Sep 16 / Hiring

  5. Exposure expanded Corroborated by 4 sources

    Sep 24

  6. Outlook

    Review requested Producer meeting Oct 3

    Sep 25 / Outlook

How it works

Connect once. Pulse does the noticing.

  1. Connections, read-only7 synced, 1 backfilling
    • Epic

      Epic

      Clients, policies, coverages, activities

      Synced

      2,140 accounts

    • Salesforce

      Salesforce

      Prospects and new business

      Synced

      3,600 prospects

    • Outlook

      Outlook

      Client email, matched to accounts

      Synced

      38 mailboxes

    • Teams

      Teams

      Client meetings

      Synced

      14 months

    • Claims history

      Claims history from the AMS

      Backfilling

      5 years

    • LinkedIn

      LinkedIn

      People and job changes

      Synced

      6,280 contacts

    • Secretary of State

      State registrations

      Synced

      50 states

    • Hiring

      Job postings

      Synced

      5,740 employers

    Read-only to start. Applied Epic first; Salesforce and AMS360 next.

  2. Bluth Company, account timelineBaseline: the account at last renewal
    • Registered to do business in Nevada

      Secretary of State / Aug 12

    • LinkedIn

      Headcount went from 43 to 84 in eight months

      LinkedIn / Sep 1

    • Posted a fleet operations manager and 8 CDL drivers

      Hiring / Sep 16

    • Epic

      WC and auto schedules unchanged since last renewal

      Epic / Sep 24

    1. 1,284

      changes evaluated today

    2. 37

      material to an account

    3. 3

      combine into a pattern

    4. 1

      Revenue Event raised

    BC

    Bluth Company

    Homebuilder and general contractor

    Now

    Exposure expanded: a new state, 41 hires, and a growing fleet

    $47,200Commission opportunity
    LinkedInEpicCorroborated

    Book a mid-term exposure review: Nevada, the new hires, and the fleet

    Producervia Outlookby Oct 3

    • Slack

      Posted to #commercial-team with the evidence trail

    • Epic

      Activity and review items logged on the account

    • Outlook

      Client outreach drafted, waiting on producer approval

    Autonomy, set per play

    Observe
    Surface
    Recommend
    Prepare
    Execute with approval
    Autonomous

    Anything with a write-back or an outbound message sits behind a human gate until it earns the next level.

Forward Deployed Engineers

Start by knowing what changed. Automate what happens next.

Every agency's niches, carriers, and service model are different. Revllama Forward Deployed Engineers adapt Pulse to your AMS, your producer and account manager structure, and your renewal workflow, then build the agents that act on its events.

Custom agents and playbooks

Pulse tells you what changed. The agents we build prepare what happens next, drawing on the same evidence, with a licensed human making the call.

  • Renewal in 120 days

    Renewal prep agent

    Changes since last renewal, client questions, and a meeting brief

    EpicOutlookNeeds approval
  • Exposure expanded

    Exposure review agent

    What changed, what it may affect, and review items for the producer

    EpicAutonomous
  • New CFO

    Relationship reset agent

    Intro brief and a stewardship summary drafted for the producer

    LinkedInOutlookNeeds approval
  • Insured acquired a company

    Acquisition research agent

    Locations, headcount, and operations of the acquired business mapped

    EpicAutonomous
  • New location

    Account rounding agent

    Property and umbrella review items queued for the account manager

    SalesforceNeeds approval
  • Prospect trigger

    New business agent

    A reason-to-call note and outreach timed to the X‑date

    SalesforceHubSpotNeeds approval

Your AMS, mapped the way you work

Clients, policies, lines, coverages, producer and account manager codes, and parent companies, resolved into Context the way your agency actually thinks.

Custom Revenue Event definitions

The changes that matter for your book, written down and versioned: exposure growth, new states, executive turnover, acquisitions, prospect triggers.

Niche and line packs

Signals and plays tuned for construction, transportation, real estate, hospitality, and the niches your agency writes.

Approval and autonomy gates

Every write-back and outbound email earns autonomy step by step. Until it does, a producer or account manager confirms.

Write-back and cross-system workflows

Log the activity in the AMS, open the opportunity, post to the team channel, brief the producer, all from one event with one evidence trail.

Engagements start with a scoped launch and settle into a flat monthly Run: we host, monitor, and tune everything we ship. Success means producers rate the events useful and non-obvious, not that the integration works.

Outcomes

Grow the book. Keep the book. Win new book.

Every Revenue Event lands in one of three places. Pulse starts with the ones that matter in your book, and our engineers tune the rest.

Grow the existing book

Find the changes that create new lines, higher limits, and mid-term exposure reviews, while there is still time to act on them.

  • Account rounding
  • New state
  • Fleet growth
  • Higher limits

Keep the existing book

Catch relationship and business changes months before the renewal, not at it, and walk in with what changed since last year.

  • New CFO
  • Contact left
  • Loss runs requested
  • Renewal prep

Win new book

Give producers a real reason to call a prospect, timed against the X-date, instead of another check-in.

  • Prospect acquisition
  • Expansion
  • New executive
  • X-date window

Security

Enterprise-grade from the first connection

Read-only by default, isolated per org, audited end to end.

Agencies answer to GLBA, state insurance data security laws built on the NAIC model, and for New York licensees, NYDFS Part 500. We complete your vendor security questionnaire and walk your team through how our controls support those reviews.

  • SOC 2In progress, Q1 2027
  • ISO 27001In progress, Q1 2027

Isolated per org

Its own schema per organization. No shared tables, no co-mingled data.

Read-only, minimal scopes

Pulse asks each system for the narrowest access that does the job.

Full audit trail

Every agent action, write-back, and data access is logged.

Encrypted everywhere

TLS 1.2+ in transit, AES-256 at rest, credentials decrypted only at use.

In practice

What Pulse looks like in practice.

How Pulse and our engineers would work inside a commercial agency.

“The team at Revllama have been & continue to be a vital role in building our core systems.”
Derek ReyCEO, Demand Inc

$8B+

pipeline driven for customers of our team’s prior practice

“Jake at Revllama was wonderful to work with and very knowledgeable. He was instrumental in our effective AI integrations with Salesforce.”
Katie PattersonDirector of Marketing, TenFour
“Nico & team were great! They were responsive, quick, & very skilled at both understanding the capacity of what AI could do and understanding our needs.”
Aaron LeeCEO, Smith.ai
“It was very enjoyable working with Jake & team. They were super knowledgable and helpful.”
Karlie MorienDirector of Sales Development, NetBase

FAQ

Questions every agency asks.

Start with a free Book Change Scan.

Send us 25 to 100 clients or prospects. No AMS connection needed. Pulse watches them using public data and reports what changed: expansions, new locations, executive changes, acquisitions.

  • 25 to 100 company names, no integration, no change to your stack
  • A written report of every material change, with its evidence
  • Then connect Applied Epic, and Pulse tells you which changes matter to each account

No commitment. If the scan finds nothing your producers did not already know, we will say so.